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Verve

In 2025 June, Verve went through a re-branding, changed from Verve Group to Verve officially. The new branding reflects the new value — tech first, cutting edge, future proof, and easy to use.

Contribution

Visual Identity Management

Design System and Templating

Marketing Design

Employer Branding

Event Branding

Design Mentorship

Through the rebranding project, the team redefined the key brand elements, refreshed the logo and the visual identity system, created product specific design features, and the implementation through out all marketing and sales channels, including the company website and all social presence.

Result

125% increase of social engage rate

60% increase on organic search rate for the website

One of the top priority is to set up the creative system on how to use the new brand through out all brand touch points, and how to set up the system automation for scaling production.

I led the project and implemented the Verve1.0 Design System by setting up Figma design libraries and templating for the company Adobe Cloud, as well as Google suits.

Result

2x faster design turnover

80% human error decrease

One of the top priority is to set up the creative system on how to use the new brand through out all brand touch points, and how to set up the system automation for scaling production.

I led the project and implemented the Verve1.0 Design System by setting up Figma design libraries and templating for the company Adobe Cloud, as well as Google suits.

Result

2x faster design turnover

80% human error decrease

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